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Privacy Policy

The purpose of this privacy policy is to inform you on how your personal data is processed when you use the website https://thesmurfssociety.com/, https://app.thesmurfssociety.com/, https://secret-society.xyz  (the “Website”) and related services.

Please carefully read this privacy policy before accessing and using the Website. 


The data controller is The Smurfs Society SA, with registered seat c/o Fabien Gillioz, 1 place de Longemalle, 1204 Geneva, Switzerland (the “Company”).

If, at any time, you have questions or concerns about our privacy practices, please feel free contact us at data@blueplan.et and indicate as subject “personal data”.


We may collect personal data from a variety of sources which include personal data you give us directly, or that we collect automatically or form other sources.


When you register for, or access the Website and related services, we may collect some personal data (“Personal Data”), such as 

  • Login data, such as your cryptowallet address
  • Contact data, such as your email address, Twitter handle and Discord handle
  • Transaction data, such as quantity and prices of NFTs and associated digital files (smurfs)
  • Interaction data, with other users or with the Company


We use “cookies” and similar tracing technology to improve our services. Please refer to our cookie policy for more information.

You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all aspects of the services.


We use your Personal Data for the following purposes:

  • Identifying you
  • Communicating with you
  • Enabling access to the services (incl. NFTs) on the Website and user account
  • Ensuring the quality and improvement of the Website and services, for example by collecting ratings and comments or by using cookies
  • Personalizing and improving your experience
  • Sharing news and information on the services (incl. NFTs)
  • Securing the Website and services, for example to prevent spam or fraudulent connections
  • Resolving problems, for example by monitoring, repairing and preventing technical problems, providing customer services
  • Complying with any legal requirements imposed by applicable law or by an order of a court or competent governmental or regulatory authority
  • Managing enquiries and complaints
  • Providing or offer technology (incl. software) updates and product announcements
  • Sending marketing materials and promotional offers


The legal basis on which we collect and use the Personal Data mentioned above depends on the data concerned and the context in which it is processed. In principle, the grounds on which we justify the processing of your Personal Data are (i) the performance of the contract between the Company and yourself, in connection with your use of our Website and services (incl. NFTs) as well as any pre-contractual measures required in this context, (ii) our legitimate interests where these are not overridden by yours (e.g. for our marketing activities) as well as (iii) your consent if required.

In some cases, we may have legal obligations to collect Personal Data about you or need data to protect your vital interests or those of another person (e.g. to prevent fraud).


We may use service providers and outsource certain tasks to help us provide, analyze and improve our services, such as data hosting and storage, IT maintenance services, database management, web analytics, payment processing, improvement of services. 

Your personal data may be transferred to countries outside of Switzerland, including the European Union and USA. In such case, we ensure that such crossborder transfers are made in accordance with this Privacy Policy and in compliance with applicable data protection regulations.

We may be required to disclose your Personal Data if we consider it necessary for security reasons, to investigate a potential breach or other violation of this Privacy Policy and/or to prevent harm that may be caused to other users of our Website. We may also be required to disclose your Personal Data when required to do so by law, when we believe that disclosure is necessary to investigate or prevent potential or actual illegal activity, or at the request of an authority, or in presence of an overriding legitimate interest of the Company.


In principle, you have the following rights, subject to the specifications of applicable data protection regulations:

  • Right to access your Personal Data.
  • Right to rectify your Personal Data when it is inaccurate. As such, you can change your personal account information at any time by logging into your user account. 
  • Right to request the erasure of your Personal Data.
  • Right to request the restriction of the processing of your personal data if it is processed on too large a scale according to applicable regulations.
  • In certain circumstances, you have the right to object to the processing of your Personal Data, in particular if we process your Personal Data on the basis of legitimate interest.
  • In certain circumstances, you have a right to data portability.
  • You have the right to lodge a complaint with a supervisory authority, in particular in the state of your habitual residence or at the place of the alleged infringement, if you consider that our processing of your Personal Data violates applicable data protection laws.
  • You may withdraw your consent at any time for the future, without this decision affecting the processing of your Personal Data previously undertaken. 
  • If you no longer wish to receive communications from us, please follow the “unsubscribe” instructions provided in any of those communications, or update your account settings, as applicable.

Please note that in certain circumstances, your rights may be in conflict with those of the Company in which case, subject to applicable data protection regulations, you may be denied a right.

We may ask you to prove your identity before responding to a request based on the above rights or otherwise related to your Personal Data.

Please contact us at data@blueplan.et for any questions or requests.


We may retain and use your Personal Data as long as you use our Website and services and as long as necessary to comply with our contractual and legal obligations. 


The security of your Personal Data is important to us. We follow generally accepted industry standards to protect the integrity, availability and confidentiality of the Personal Data that we process. 

However, as you know, no method of electronic transmission or storage is 100% secure and we cannot guarantee its absolute security.


The Company may periodically update this Privacy Policy. We will notify you about significant changes in the way we process Personal Data by sending a notice to the primary email address specified in your account or by posting such changes on our Website. 

Last update: December 23rd 2022